What is a webmaster

A webmaster is a person who manages all aspects of Web operations. The webmaster is responsible for website design, development, hosting, marketing, promotion, and optimization.

In the process of web design, the webmaster creates a website concept, a website plan, followed by a visual model which finalizes in a website layout and website skin. The website layouts and skins are further processed in web development to be integrated in website templates. Web design will be based on a business plan which will determine the design and layout style, the color scheme and the technologies used to create the web design.

Web development is part of the non-design aspect of a webmaster's work. During web development, a webmaster is coding the framework on which the website will run. Website skins and website layouts are also implemented during web development, with the webmaster writing the markup code for transforming a design into a functional website template. The main areas in web development are: client side coding, server side coding, and database technology.

The webmaster will chose a host and hosting plan for the website, based on the project's requirements. Website hosting is influenced by the technologies used during website development, the geographical location of the web host, the uptime of the web hosting company, the storage space for the whole website, and the price for hosting and bandwidth. Website hosting is of the following types: free web hosting, shared web hosting, reseller web hosting, virtual dedicated server hosting aka. virtual private server (VPS), dedicated server hosting, managed hosting, colocation web hosting, cloud hosting, clustered hosting, grid hosting, and home server.

When the website is online, the webmaster will do website marketing and promotion by following the strategy laid out in the website's business model. During this stage, the webmaster will run ad campaigns, monitor usage logs, design and develop ads, and submit the website to related search engines, link directories and any other index. Targeting the right audience and using the right advertising type, media and design will greatly influence the website's success. The webmaster will do search engine marketing (SEM) to increase the website's visibility in search engine result pages (SERPs) via payed placement and payed inclusion.

During the process of website optimization, the webmaster addresses problems in website usability, accessibility and search engine optimization (SEO). Website usability is making a website more easy and satisfying to use. Website accessibility focuses on making a website usable by people of all abilities and disabilities. Search engine optimization (SEO) deals with improving how different search engines index the website, and improving the quality of traffic from those search engines.